Community Communications Manager

Project Management Institute

June 2024 - Present

Project Management Institute is a non-profit professional association for a global community of millions of project professionals worldwide.

• Craft and implement strategic communications for our most invested audiences of employees, Chapter Leaders, Volunteers, Board of Directors, and Partners to drive understanding of strategy, priorities, and purpose.
• Led change management communications planning and execution for major team restructures, culture rollout, PMI:Next Strategy and Purpose launch, and ongoing crisis communications.
• Lead, coach, and develop a team of communicators to deliver key messages, boost engagement, & brand advocacy.
• Drive innovative solutions to improve ways of working, communication channels, quality, and effectiveness.
• Design and implement engaging activations for the internal PMI team and impactful community communications in collaboration with relevant departments.
• Advise senior leaders on communicating PMI’s distinctive value and support executive leadership in planning and executing functional campaigns.
• Contribute to overall communications strategy, establishing and monitoring key metrics to evaluate understanding and engagement
  

Internal Communications Manager

Project Management Institute

October 2023 - June 2024

Communications Specialist

Project Management Institute

March 2020 - October 2023

• Build and execute strategic communications plans and campaigns across PMI, including frequency, channels and messaging on behalf of key stakeholders

• Own, coordinate and execute logistics for events and internal programs

• Develop, write, edit, and produce all content for internal channels via articles, videos, emails, and presentations

• Lead strategic communications planning for internal stakeholders to build culture and drive awareness

• Build and maintain processes and procedures for communications technology platform

Communications Consultant

Self-Employed

October 2020 - March 2021

Associate Director, Global Communications

Performics

August 2015 - October 2020

Performics is a digital advertising agency based out of Chicago, specializing in performance content, media, search engine optimization (SEO), and marketing analytics, with 57 global offices and 3,400 staff.

• Led the global internal communications strategy for 3,400 employees across 57 global offices

• Planned, wrote, and executed change management communications, corporate communications, talent updates, global culture communications, employee and client newsletters, and press communications for internal and external audiences

• Worked with C-suite to develop a strategy for building corporate culture through digital communications

• Planned, wrote, and sent executive communications on behalf of C-Suite, market MD’s, and leadership

• Led change management communications to all staff for 2 Global CEO changes

• Led new market launches, training, communications, and operations for 10 market launches and 3 acquisitions

• Oversaw the design and development of global credentials, brand toolkit, global on-boarding kits, brand website, and all internal and external marketing collateral

• Project managed marketing and sales pipelines for large-scale global information technology (IT), marketing, business development, knowledge management, and business operations projects

• Owned prospecting timeline, including planning audience strategy, deliverables, timelines, next steps, and goals

• Team lead for WordPress, Constant Contact, Salesforce Marketing Cloud, SharePoint, and Salesforce

• Built and launched tracking system for all global network data, market metrics, and key contacts

• Led global conference series for 500+ attendees in London, Chicago, and Shanghai, including budget planning and oversight, sponsorship negotiation, event logistics, on-site production, and content writing and editing

• Supported the execution of major Publicis Groupe events including consumer electronics show (CES), advertising week, virtual diversity summit for 18,000+ USA staff, Digital Marketing Expo & Conference (DMEXCO), Cannes Lions, and South by Southwest (SXSW)

• Coordinated with top partners including Microsoft, Google, Facebook, and Amazon to negotiate and execute over $750K+ in event sponsorships. Created and executed partner agreements for in-person and virtual events.

• Led planning and execution of global culture initiatives including case study awards and community service day
  

Trip Development Manager

National Geographic Partners

April 2014 - August 2015

Media Relations Coordinator

Apple Vacations

January 2011 - April 2014

Apple Vacations is a leading all-inclusive vacation provider, specializing in group travel to destinations throughout the Caribbean and Mexico.

• Led partnership agreements and executed contract elements for 10 professional sports sponsorships

• Managed digital, on-air, and on-site promotions with media outlets, sports teams, and corporations, gaining over $7M in annual media exposure and branding in 40 markets in the US and Canada

• Served as liaison between internal team and media clients, maintaining relationships and acquiring business

• Evaluated promotional opportunities, negotiated media exposure, pitched hotel partners, and created all written, creative, and legal components of giveaways and group travel arrangements

• Planned, promoted, and executed group trips for media, sports, and corporate partners.