Kristen Knox

Enthusiastic and motivated communications, marketing, and events director with 10+ years' experience in digital advertising and travel.

Fast-moving self-starter with a passion for owning large scale, long duration operations and communications projects.

Recognized expertise in corporate communications strategy, internal and external communications, communications consulting, corporate event production, partnership sales, and building global brand culture.

Community Communications Manager

Project Management Institute

June 2024 - Present

Project Management Institute is a non-profit professional association for a global community of millions of project professionals worldwide.

  • Craft and implement strategic communications for our most invested audiences of employees, Chapter Leaders, Volunteers, Board of Directors, and Partners to drive understanding of strategy, priorities, and purpose.
  • Led change management communications planning and execution for major team restructures, culture rollout, PMI:Next Strategy and Purpose launch, and ongoing crisis communications.
  • Lead, coach, and develop a team of communicators to deliver key messages, boost engagement, & brand advocacy.
  • Drive innovative solutions to improve ways of working, communication channels, quality, and effectiveness.
  • Design and implement engaging activations for the internal PMI team and impactful community communications in collaboration with relevant departments.
  • Advise senior leaders on communicating PMI’s distinctive value and support executive leadership in planning and executing functional campaigns.
  • Contribute to overall communications strategy, establishing and monitoring key metrics to evaluate understanding and engagement

Internal Communications Manager

Project Management Institute

October 2023 - June 2024

  • Led the planning, development, and execution of internal communications to 1200+ employees and contractors.

  • Work directly with executives to develop, write, and share strategic narratives with key internal and external stakeholders – including employees, Board of Directors, 300+ Chapter leaders, and global volunteers.

  • Strategic lead for HR communications planning including launch and rollout of the organization-wide culture journey to 1000+ virtual, globally-dispersed staff.

  • Own internal SharePoint site strategy and updates, including content development, design, best practices, administrator access, and development of all site pages. Drove +30% YoY employee engagement on site.

  • Own and execute virtual and in-person events including messaging, speaker selection, content development, slide design, and all event logistics.

  • Hold strong relationships with team leads throughout the organization, serving as a consultant to guide strategic communications approaches for employees.

Communications Specialist

Project Management Institute

March 2020 - October 2023

  • Build and execute strategic communications plans and campaigns across PMI, including frequency, channels and messaging on behalf of key stakeholders

  • Own, coordinate and execute logistics for events and internal programs

  • Develop, write, edit, and produce all content for internal channels via articles, videos, emails, and presentations

  • Lead strategic communications planning for internal stakeholders to build culture and drive awareness

  • Build and maintain processes and procedures for communications technology platform

Communications Consultant


October 2020 - March 2021

Sales and marketing consultant, specializing in internal and external communications strategy, copywriting and editing, email marketing, event planning, and project management.

  • Consulted with executives and marketing leaders on culture, marketing, and internal communications strategies

  • Advised leadership on event planning strategies, planning, and execution

  • Advised leadership with sales and prospecting communications strategy to internal and external stakeholders
  • Owned the design, writing and distribution of e-mail campaigns to employees, clients, and prospects
  • Led website and intranet analysis, review, strategy planning, editing and copywriting

Associate Director, Global Communications


August 2015 - October 2020

Performics is a digital advertising agency based out of Chicago, specializing in performance content, media, search engine optimization (SEO), and marketing analytics, with 57 global offices and 3,400 staff.

  • Led the global internal communications strategy for 3,400 employees across 57 global offices

  • Planned, wrote, and executed change management communications, corporate communications, talent updates, global culture communications, employee and client newsletters, and press communications for internal and external audiences

  • Worked with C-suite to develop a strategy for building corporate culture through digital communications

  • Planned, wrote, and sent executive communications on behalf of C-Suite, market MD’s, and leadership

  • Led change management communications to all staff for 2 Global CEO changes

  • Led new market launches, training, communications, and operations for 10 market launches and 3 acquisitions

  • Oversaw the design and development of global credentials, brand toolkit, global on-boarding kits, brand website, and all internal and external marketing collateral

  • Project managed marketing and sales pipelines for large-scale global information technology (IT), marketing, business development, knowledge management, and business operations projects

  • Owned prospecting timeline, including planning audience strategy, deliverables, timelines, next steps, and goals

  • Team lead for WordPress, Constant Contact, Salesforce Marketing Cloud, SharePoint, and Salesforce

  • Built and launched tracking system for all global network data, market metrics, and key contacts

  • Led global conference series for 500+ attendees in London, Chicago, and Shanghai, including budget planning and oversight, sponsorship negotiation, event logistics, on-site production, and content writing and editing

  • Supported the execution of major Publicis Groupe events including consumer electronics show (CES), advertising week, virtual diversity summit for 18,000+ USA staff, Digital Marketing Expo & Conference (DMEXCO), Cannes Lions, and South by Southwest (SXSW)

  • Coordinated with top partners including Microsoft, Google, Facebook, and Amazon to negotiate and execute over $750K+ in event sponsorships. Created and executed partner agreements for in-person and virtual events.

  • Led planning and execution of global culture initiatives including case study awards and community service day

Trip Development Manager

National Geographic Partners

April 2014 - August 2015

National Geographic Partners operates as a subsidiary of National Geographic, leading the planning, development, and execution of private group trips and consumer-facing expedition trips.

  • Created, developed, and operated repeat travel programs for affinity groups to over 35 countries, primarily for National Geographic Expeditions, Harvard Business School, and custom travelers

  • Planned, wrote, and executed travel programs for educational institutions, individuals, and groups, serving as liaison between domestic clients and operators

  • Served as team lead during company transition to new database software

  • Planned, wrote, and executed all custom trips and budgets for North America, Europe, Southeast Asia, and the Pacific regions

Media Relations Coordinator

Apple Vacations

January 2011 - April 2014

Apple Vacations is a leading all-inclusive vacation provider, specializing in group travel to destinations throughout the Caribbean and Mexico.

  • Led partnership agreements and executed contract elements for 10 professional sports sponsorships

  • Managed digital, on-air, and on-site promotions with media outlets, sports teams, and corporations, gaining over $7M in annual media exposure and branding in 40 markets in the US and Canada

  • Served as liaison between internal team and media clients, maintaining relationships and acquiring business

  • Evaluated promotional opportunities, negotiated media exposure, pitched hotel partners, and created all written, creative, and legal components of giveaways and group travel arrangements

  • Planned, promoted, and executed group trips for media, sports, and corporate partners.


DePauw University

B.A. Communications & English

Graduated May '10



Facilitator & Ambassador


Kappa Kappa Gamma

Iota Chapter Advisor

 2019 - Present

Earth Law Center

Event Production Specialist




  • Executive & Internal Communications Strategy

  • Internal Culture, Trainings, Programs & Events

  • Writing & Editing

  • Brand Oversight & Design



  • Project Analysis

  • Timeline & Pipeline Management

  • Cross-Functional Collaboration

  • Resource Management

  • Organization & Monitoring


  • Event Planning

  • Content Strategy & Creation

  • Budget Management

  • Vendor Negotiation & Management

  • Sponsorship Planning & Execution